To experience the moment.
There is something almost magnetic about a Hasselblad. Simply looking down into the waist-level finder draws me in completely. I don’t even need to press the shutter. It’s the moment itself — the quiet suspension, the slow drift into the viewfinder, weightless. A depth I have rarely encountered anywhere else in photography. Fascinated by this feeling, it became one of my strongest desires to experience it again and again.
At the end of 2024, I set out to translate this sensation into moving images — to visualize not just the camera, but the state of mind it creates.
FRAMES
—
FRAMES —
The result is a small coffee-table video series — if two films can already be called a series — designed as short visual pauses, moments to breathe, to slow down, to briefly escape the noise of everyday life. From this starting point, further concepts and experiments followed. Not all of them succeeded; some tests — including those with traditional analog SLR cameras — have yet to fully capture the same depth and intention.
There are still a few screws to tighten, both technically and creatively, before these approaches can truly communicate to the viewer what the craft is really about. But perhaps this ongoing refinement will itself become part of the evolving process — not only of the films, but of the images they inspire.
In 2026, the goal is to develop this format into a consistent, regularly released series — potentially in collaboration with other artists and photographers — and to grow it into an evolving body of quiet, contemplative work.